Pay & Go

SOFTWARE DEVELOPMENT

Client

Pay & Go Sdn Bhd

Category

UX/UI Design

Date

2020

project Overview

Tap, Pay, Go.

Pay & Go is a Malaysian Tech Company dedicated to enhancing everyday life's convenience and facilitating swift payments through a range of kiosk payment options and innovative smart city solutions.

Our Role

Challenges & Goals

oving a city toward a "Smart" future requires more than just a payment button; it requires a unified bridge between physical hardware (kiosks, barriers) and digital wallets. The challenge was to create a design that felt incredibly simple for the end-user while managing the complex backend logistics of real-time IoT (Internet of Things) connectivity and financial security.

Key Challenges

  • Ensuring the app communicates instantly with various kiosk hardware types to prevent “transaction lag” in high-traffic urban areas.

  • Developing a visual language for “Swift Payments” that looks secure enough to handle financial data but fast enough to feel “instant.”

  • Housing diverse services—like parking, vending, and utility payments—under one roof without creating a cluttered or confusing user journey.

Objectives

  • Minimize the number of steps required to complete a payment, targeting a “search-to-success” flow of under 10 seconds.

  • Leverage the energetic Orange and clean White palette to signify innovation, speed, and 24/7 reliability.

  • Design a modular interface that can easily integrate new smart city solutions as the company expands its tech footprint.

The Solution

Pay & Go App is a masterclass in Functional Innovation. We delivered a vibrant, modern interface that strips away the complexity of urban payments, replacing it with a fluid and rewarding user experience. The app doesn't just process payments; it enhances the lifestyle of every Malaysian user.

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